Smart Checkout
New checkout system for ecommerce
My role
Sr. Usability UX Designer
Areas of focus
Product innovation, Heuristic analysis, Usability testing, Research, User flows, Wireframes, New technology
Industry
Ecommerce
Smart Checkout, an exclusive VTEX patented technology, was developed with the unique purpose to increase sales without compromising security. It is the first password-free, one-page, 1-click-to-buy checkout system. Businesses running the platform have seen a 54% increase in conversion rates and a significantly low rate of cart abandonment.
The Smart Checkout project took place between 2012 and 2014 and helped take the whole platform to a new level. I'm glad to say that I was part of a key moment in the company, and my team was able to transform the business. VTEX now operates in 18 locations globally, with major brands such as Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, and Nestlé, along with 3,200 active online stores in 38 countries.
The Smart Checkout has a premise to be the fastest, password-free and one-click checkout. With this challenge in mind, my VTEX UX partners and development team designed and validated the shopping flow for this technology.
The customer's journey ultimately leads to the decisive checkout step, the final phase of the shopping experience that determines whether or not the customer will make a purchase. It is crucial that this step be seamless and frictionless, with minimal steps and fields to fill out.
As safe as it can be, the new checkout saves customers up to 50% of time during this step, since there’s no need to create a user or password to complete the purchase — with basic personal information, such as email address, VTEX can validate the customer’s identity and even remember items that were in an abandoned cart.
My team focused on increasing sales conversion for VTEX stores and the results were outstanding. The Smart Checkout became the main highlight of the ecommerce platform because it offers one of the best shopping experiences in the world.
Crafting the UX
The most burning question on our team was how a password free checkout can increase conversion and keep users safe? Thanks to a state of the art development technology, all issues with the technical aspect of not having a password were covered, but my team needed to understand how that would impact people during the purchase process.
During 30 days of several rounds of usability tests and design iterations, we discovered that a password was not a key part of a checkout process. When you're buying for the first time, a password does not have to be required to pay and when you buy for the second time, you only need a password if you need to make changes to your personal data.
The solution covers both scenarios, and after user validation, those flows were perceived as efficient, fast, easy and most of all: secure.
V6
The technology continues to receive regular updates and remains one of the top selling points of the platform. Recently, VTEX launched the new SmartCheckout, also known as Checkout v6, to cater to even more complex scenarios such as more intuitive delivery options (home delivery or pick up) and a shopping cart simulator.
Results
• Increases conversion rates by as much as 54% (+300% best result)
• Streamlined the interface so users don't have to make complex decisions
• Increased user satisfaction
• Decreased checkout time
Oi! I'm a Brazilian/Italian designer with over 10 years of experience helping clients in Latin America and US to create experiences that amaze users and grow business. I'm currently at IPSY shaping and enhancing our members’ journey by crafting a seamless and intuitive user experience while flexing my skills as a designer, manager, and thought leader.
My projects impacted more than 1 billion users across the globe and positively helped business and processes. Some of my clients include companies such as Google, Coca-Cola, Siemens and Walmart.
marilucchesi@gmail.com
Find me on Linkedin
Smart Checkout
New checkout system for ecommerce
My role
Sr. Usability UX Designer
Areas of focus
Product innovation, Heuristic analysis, Usability testing, Research, User flows, Wireframes, New technology
Industry
Ecommerce
Smart Checkout, an exclusive VTEX patented technology, was developed with the unique purpose to increase sales without compromising security. It is the first password-free, one-page, 1-click-to-buy checkout system. Businesses running the platform have seen a 54% increase in conversion rates and a significantly low rate of cart abandonment.
The Smart Checkout project took place between 2012 and 2014 and helped take the whole platform to a new level. I'm glad to say that I was part of a key moment in the company, and my team was able to transform the business. VTEX now operates in 18 locations globally, with major brands such as Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, and Nestlé, along with 3,200 active online stores in 38 countries.
The Smart Checkout has a premise to be the fastest, password-free and one-click checkout. With this challenge in mind, my VTEX UX partners and development team designed and validated the shopping flow for this technology.
The customer's journey ultimately leads to the decisive checkout step, the final phase of the shopping experience that determines whether or not the customer will make a purchase. It is crucial that this step be seamless and frictionless, with minimal steps and fields to fill out.
As safe as it can be, the new checkout saves customers up to 50% of time during this step, since there’s no need to create a user or password to complete the purchase — with basic personal information, such as email address, VTEX can validate the customer’s identity and even remember items that were in an abandoned cart.
My team focused on increasing sales conversion for VTEX stores and the results were outstanding. The Smart Checkout became the main highlight of the ecommerce platform because it offers one of the best shopping experiences in the world.
Crafting the UX
The most burning question on our team was how a password free checkout can increase conversion and keep users safe? Thanks to a state of the art development technology, all issues with the technical aspect of not having a password were covered, but my team needed to understand how that would impact people during the purchase process.
During 30 days of several rounds of usability tests and design iterations, we discovered that a password was not a key part of a checkout process. When you're buying for the first time, a password does not have to be required to pay and when you buy for the second time, you only need a password if you need to make changes to your personal data.
The solution covers both scenarios, and after user validation, those flows were perceived as efficient, fast, easy and most of all: secure.
V6
The technology continues to receive regular updates and remains one of the top selling points of the platform. Recently, VTEX launched the new SmartCheckout, also known as Checkout v6, to cater to even more complex scenarios such as more intuitive delivery options (home delivery or pick up) and a shopping cart simulator.
Results
• Increases conversion rates by as much as 54% (+300% best result)
• Streamlined the interface so users don't have to make complex decisions
• Increased user satisfaction
• Decreased checkout time
Oi! I'm a Brazilian/Italian designer with over 10 years of experience helping clients in Latin America and US to create experiences that amaze users and grow business. I'm currently at IPSY shaping and enhancing our members’ journey by crafting a seamless and intuitive user experience while flexing my skills as a designer, manager, and thought leader.
My projects impacted more than 1 billion users across the globe and positively helped business and processes. Some of my clients include companies such as Google, Coca-Cola, Siemens and Walmart.
marilucchesi@gmail.com
Find me on Linkedin
Smart Checkout
New checkout system for ecommerce
My role
Sr. Usability UX Designer
Areas of focus
Product innovation, Heuristic analysis, Usability testing, Research, User flows, Wireframes, New technology
Industry
Ecommerce
Smart Checkout, an exclusive VTEX patented technology, was developed with the unique purpose to increase sales without compromising security. It is the first password-free, one-page, 1-click-to-buy checkout system. Businesses running the platform have seen a 54% increase in conversion rates and a significantly low rate of cart abandonment.
The Smart Checkout project took place between 2012 and 2014 and helped take the whole platform to a new level. I'm glad to say that I was part of a key moment in the company, and my team was able to transform the business. VTEX now operates in 18 locations globally, with major brands such as Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, and Nestlé, along with 3,200 active online stores in 38 countries.
The Smart Checkout has a premise to be the fastest, password-free and one-click checkout. With this challenge in mind, my VTEX UX partners and development team designed and validated the shopping flow for this technology.
The customer's journey ultimately leads to the decisive checkout step, the final phase of the shopping experience that determines whether or not the customer will make a purchase. It is crucial that this step be seamless and frictionless, with minimal steps and fields to fill out.
As safe as it can be, the new checkout saves customers up to 50% of time during this step, since there’s no need to create a user or password to complete the purchase — with basic personal information, such as email address, VTEX can validate the customer’s identity and even remember items that were in an abandoned cart.
My team focused on increasing sales conversion for VTEX stores and the results were outstanding. The Smart Checkout became the main highlight of the ecommerce platform because it offers one of the best shopping experiences in the world.
Crafting the UX
The most burning question on our team was how a password free checkout can increase conversion and keep users safe? Thanks to a state of the art development technology, all issues with the technical aspect of not having a password were covered, but my team needed to understand how that would impact people during the purchase process.
During 30 days of several rounds of usability tests and design iterations, we discovered that a password was not a key part of a checkout process. When you're buying for the first time, a password does not have to be required to pay and when you buy for the second time, you only need a password if you need to make changes to your personal data.
The solution covers both scenarios, and after user validation, those flows were perceived as efficient, fast, easy and most of all: secure.
V6
The technology continues to receive regular updates and remains one of the top selling points of the platform. Recently, VTEX launched the new SmartCheckout, also known as Checkout v6, to cater to even more complex scenarios such as more intuitive delivery options (home delivery or pick up) and a shopping cart simulator.
Results
• Increases conversion rates by as much as 54% (+300% best result)
• Streamlined the interface so users don't have to make complex decisions
• Increased user satisfaction
• Decreased checkout time
Oi! I'm a Brazilian/Italian designer with over 10 years of experience helping clients in Latin America and US to create experiences that amaze users and grow business. I'm currently at IPSY shaping and enhancing our members’ journey by crafting a seamless and intuitive user experience while flexing my skills as a designer, manager, and thought leader.
My projects impacted more than 1 billion users across the globe and positively helped business and processes. Some of my clients include companies such as Google, Coca-Cola, Siemens and Walmart.